A word we made from three older ones.
Ivari is our own word, inspired by three Sanskrit roots. It isn't in any old dictionary, and we'd rather tell you that than pretend it is.
ee-VAA-reeHow to say it
Three roots, one word
The line over the ī in our logo comes from the way Sanskrit is written in the Latin alphabet, where it marks a long vowel. Everywhere else, we simply write Ivari.
Put together, we read it as
like a chosen flow
Pieces chosen to continue.
Three ways to read it
It's a word we coined, so these are the readings we mean by it, not a translation.
- A chosen lineage
- Designs made once, and chosen to go on.
- A chosen gift
- A one-of-a-kind piece, chosen for someone.
- A chosen flow of colour
- Stones and silver, fluid and elegant.
The four houses were named the same way
Each is inspired by a Sanskrit root, two or three syllables long, and starts with a different sound so you can tell them apart at a glance. Every dictionary word we tested was already in use by another brand, so we coined these too.
UshariOO-sha-ree · uṣas, dawnThe first light is the one nobody dresses for.Shop Ushari I
Chitarachi-TAH-ra · citra, many-coloured, brightEvery colour at once, and no apology for it.Shop Chitara I
TejariTAY-ja-ree · tejas, radianceFor the hour you have been getting ready for.Shop Tejari I
EkaviEH-ka-vee · eka, oneOne. There was never a second.Shop Ekavi I